Caleb King
Reach outinfo@kingcaleb.com

About

From LA to Arizona. Director to creator.

I didn't take the straight path — and that's the point. Every detour taught me something I use every day.

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Caleb King
Reach outinfo@kingcaleb.com

About

From LA to Arizona. Director to creator.

I didn't take the straight path — and that's the point. Every detour taught me something I use every day.

Get in TouchBrand Partnerships
Caleb King

My story

The long way around turned out to be the right way.

I grew up in Los Angeles and moved to Arizona to go to college at Arizona State. I majored in business — not computer science, not engineering. Business. I wanted to understand how companies actually work before I ever tried to build technology for them.

After that I went back for a Master's in cybersecurity. Not because I wanted to be a security analyst — but because I was fascinated by what it takes to build applications that are actually safe. That combination of business thinking and security mindset shaped everything I've done since.

I worked my way through engineering roles at Ticketmaster, WebPT, and USAA — building transaction-heavy systems, healthcare platforms, and analytics infrastructure. Then I joined Forbes, where I became an Engineering Director in my early 30s. I led platform engineering, rolled out AI tooling across the company, and helped build systems that served over 100 million monthly users.

But the thing that stuck with me wasn't the title. It was realizing that the best ideas die when nobody can explain them clearly. I come from a family of educators — teachers and principals. Teaching is in my DNA. So I started creating content.

Now I'm going all in. I'm building People In Tech — advising companies on AI adoption, partnering with brands, and creating content that makes complex technology feel approachable. At the same time, I'm building my first startup, EchoCart — an AI shopping agent that's rethinking how people buy online.

What I stand for

The beliefs behind the work.

Education runs in my blood

I come from a family of educators — teachers and principals. Teaching isn't just what I do online, it's who I am. Making complex things simple is in my DNA.

Clarity over complexity

If you can't explain it to the whole room, you don't understand it well enough. I build content and systems with that same standard.

Build in public, stay honest

I share what I'm learning as I go — the wins, the mistakes, and the stuff nobody talks about. That honesty is why brands and audiences trust me.

When I'm not working

Health, family, and Arizona.

Walking

Honestly my favorite activity. I think best on my feet — long walks through Arizona are where the ideas come from.

Basketball

Lifelong hooper. Pickup games keep me competitive and sharp.

Lifting & CrossFit

Kettlebells, barbell work, CrossFit-style training. Health and wellness is a non-negotiable.

Running

Trail runs and neighborhood miles. Moving is how I decompress.

Family

Most of my time is with family, friends, and my mom. They keep me grounded.

Arizona

This is home. I came here for college and never left. I'm building my impact here.

The path

How I got here.

LA

Originally from Los Angeles — moved to Arizona to attend ASU

ASU

Arizona State University — majored in business

MS

Master's in cybersecurity — wanted to understand how to build and secure applications

2014

Started engineering career at Ticketmaster

2018

Senior engineer at WebPT — healthcare systems at scale

2019

Led data analytics modernization at USAA

2021

Engineering Director at Forbes — leading platform engineering and AI adoption

2025

Full-time creator — People In Tech, advising on AI, building EchoCart

Where to find me

Follow the work.

LinkedIn

Where I share operator-level takes on AI adoption, engineering leadership, and what companies are getting right or wrong.

Follow on LinkedIn

YouTube

Where I break down AI and tech topics with more depth, context, and examples for people who want to understand the why, not just the headline.

Watch on YouTube

Newsletter

Where I write about practical AI adoption, leadership, and what I am seeing while advising teams and building in public.

Read the newsletter

Let's connect

Want to work together or just say what's up?

Brands, speaking, advisory, or just a conversation — I'm always open.

info@kingcaleb.comBrand Partnerships
Caleb King

Tech Educator · Engineer · Builder

2026 Caleb King. All rights reserved.

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Want to work together?

Brands, sponsorships, speaking, and advisory — email is the fastest way to reach me directly.

Email meinfo@kingcaleb.com

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